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Welcome to Splice Beta, a celebration of media in Asia.

Our mission is to support and celebrate the work of bold, forward-looking innovators in fulfilling the promise of digital media — building, connecting, and informing communities across Asia.

Splice Beta will be the stage where we highlight, share, and learn from the innovative and truly transformative work that is happening in media. We believe you deserve a stage to share your ideas — and have them seen.

If you’re joining us in Chiang Mai, add youself to this WhatsApp group for all delegates. See you there!
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Thursday, May 2 • 2:30pm - 3:00pm
How to make it rain: Getting into a commercial mindset and showcasing your media brand's value

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What makes a good media salesperson today? We'll talk about the need for creativity, a consultative approach, scrappiness, and above all being the customer advocate in the room.

In this panel, we feature two accomplished media sales professionals who did not start in sales. Erika was a journalist and Barrett ran public policy programs.

They understand how to articulate a media brand's value -- including pricing and differentiating yourself from the competition.

We are also open to doing a mini pitch clinic. If you are a media startup working on your pitch, step right up for the panel's feedback. Or share a commercial challenge you're dealing with and we'll discuss how we might tackle it.
Moderators
avatar for Timi Siytangco

Timi Siytangco

TIMI SIYTANGCO is an online media professional with 20 years of creative and commercial experience. She’s helped build digital media businesses in Asia from the ground up, including CNET Networks International and Outbrain, and has held management roles in audience development... Read More →

Speakers
avatar for Erika Tapalla

Erika Tapalla

Senior Business Development Manager, Reuters
Erika is an experienced and successful multimedia professional who has spent the last 9 years working in content production and business marketing across both traditional and digital environments.Erika's role at Reuters spans media strategy, commercial partnerships, creating efficiencies... Read More →
avatar for Barrett Bingley

Barrett Bingley

North Asia Media Sales Director, The Economist
Barrett has been at The Economist for 7 years. He's part of the Publisher Team which combines the circulation and subscription side of the business with the media businesses including advertising, content and events. Barrett works with corporations, foundations, NGOs and governments... Read More →

Thursday May 2, 2019 2:30pm - 3:00pm GMT+08
STeP - Fab Lab Su Thep, Mueang Chiang Mai District, Chiang Mai 50200, Thailand
  Business & Revenue Models, Panel

Attendees (39)