For any media company, branded content is a balancing act. Everyone has their own definition and approach, and while it is a good revenue stream that is key to media independence, there are inherent tensions in paid content. Our panelists are in the midst of building and growing a branded content offering and will share how they're designing the product, guidelines and processes to operate a successful branded content studio.
Check out their work:
The Spinoff produced a series with the Inland Revenue
aiming to rebrand tax, including this
video explainer where an economist simplifies ideas.
South China Morning Post launched
Morning Studio less than a year ago.
The Outriders set up an
ethical content studio which includes clear guidelines on working with brands -- and when not to.
Viddsee has 3,000 of Asia's best filmmakers on its platform, and commissions them for
branded short films. For the Singapore Tourism Board, they produced a short film series entitled
Interwoven as part of a global STB campaign. Here's
Jian's interview with Splice.
